Essential 2022 Google Business Profile Statistics You Should Know

• 93% of consumers use Google Maps to locate businesses.
  Every day, people turn to Google Maps to find local businesses. Having a Google Business Profile is crucial, as it is the only way for businesses to show up in Maps search results. Make sure you claim your profile to appear in local searches.

• 91% of people read Google My Business reviews before contacting a local business.
  Trust is key. Google reviews demonstrate to potential customers that your business is reliable and engaged with the community. While the quantity of reviews matters, it’s the overall trustworthiness that’s most important.

• 51% of Google Business Profiles attract over 1,000 views each month.
  For small businesses, Google Business Profiles often receive more visibility than their websites. Google prioritizes relevance, distance, and prominence, and your profile can deliver all three, frequently generating more traffic compared to a business's website.
• 60% of interactions with Google Business Profiles result in a website click.

When a Google Business Profile is viewed, 60% of users click through to the business's website. With an average of 1,000 views per month, a well-optimized profile can significantly boost your website traffic

• 45% of businesses receive appointment requests through Google Business Profiles.
  Many potential customers now prefer online interactions. By facilitating appointment requests through your Google Business Profile, you can attract customers who might otherwise look elsewhere.

• 91% of weekday calls to local businesses are attributed to their Google Business Profile.
  This statistic highlights the importance of Google Business Profiles in driving phone calls. Many of these calls are from new customers discovering your business for the first time.

• 66% of Google users have contacted a business based on its Google Business Profile.
  Your Google Business Profile plays a crucial role in your marketing strategy. It enables you to reach 66% of Google users who contact businesses directly through their profiles.

Google Business Profiles consolidate essential business information—reviews, contact details, photos, and address—making them a preferred choice for users seeking local business information.